Creative Direction
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Freelance Art Director & Copywriter, Graphic Designer for Magazine Ads, logos, etc.

Media advertising, brochures, website copywriting, graphics, illustration, packaging
& logo design.

Freelance art director, copywriter and graphic designer RICK MCKINLEY is CREATIVE DIRECTION, with a strength in conceptual ideas for print ads, brochures, logo & stationary design, point-of-sale, packaging, websites, jingles, radio and TV commercials.

A GOOD AD NEEDS MORE THAN
A COMPUTER.
You need a creative copywriter and experienced graphic designer to find the 'BIG IDEA'.
A good ad needs a selling proposition, strong headline and visual impact. And above all, an IDEA that SELLS!

Professional graphic design and copywriting will give you the marketing edge for your product or service. Few people offer both skills.

 "I'VE WORKED FOR TOP AD AGENCIES... NOW I'D LIKE TO WORK FOR YOU."

After 20 years in Auckland and London advertising agencies including Saatchis, McCann and Ogilvy & Mather, Rick McKinley now works from a home-based office in  Auckland.

Creative Direction is the ideal solution for companies who need more than a graphic designer but want to avoid the expense of employing a full-service ad agency.
NO JOB TOO SMALL,
OR TOO LARGE.
Creative Direction projects typically range from ad hoc graphic design and ad production to multi-media campaigns. When expert media planning and advice is required, Creative Direction joins forces with an experienced Media Buyer, effectively providing a hands-on, 'agency' service at a fraction of the cost.
© Copyright 2010 Rick McKinley